Hearken to Your Mom: Stand Up Straight: How Progressives Can Win, Robert Creamer, 2007, ISBN 0979585295
Primarily based on 4 many years of hands-on expertise, this e book exhibits how, for political progressives, being proper on the problems is much less essential than being the winner.
A marketing campaign ought to focus their consideration on two varieties of voters: persuadables, or swing voters, and mobilizables, supporters who must be motivated to go to the polls. If a marketing campaign can peel off the occasional GOP voter or two, that is nice, however don’t spend a whole lot of time or cash on it. A marketing campaign wants to seek out, and deal with, folks’s self pursuits: bodily wants, want for construction, mental stimulation, management over your life, and so forth.
Today, it’s tempting to base a marketing campaign round new media, like blogs, Fb and Twitter. Don’t, for any purpose, abandon old school Get Out the Vote strategies, like cellphone banks, calling folks a number of instances in the course of the marketing campaign, and knocking on doorways. Individuals prefer to be requested for his or her vote.
All the trouble on this planet will likely be nugatory if the candidate is boring or wishy-washy on the problems. Individuals prefer to really feel that the candidate is on their aspect, that they are not afraid to stay to their values, that they’ve imaginative and prescient and integrity, and that the candidate respects the voters. Subsequent in significance after having a great candidate is having good organizers and a area operation that may cowl the entire space (city, district, state).
It is tempting to assume that the election of President Obama, and the present unpopularity of the nationwide Republican Get together, makes this e book not essential or out of date. Nothing could possibly be farther from the reality. It is simple, in relative phrases, to win one election, whether or not on the native, state or nationwide degree. The laborious half is to proceed the day-to-day work to get voters to appreciate that Progressivism can turn into the dominant American political philosophy. In addition to, the Republicans is not going to keep unpopular without end. They are going to be again, maybe in 2010, maybe in 2012, and Progressives can not look forward to them to return earlier than they begin preventing for the way forward for America. They need to be doing all the things potential to vary the enjoying area, now.
This e book is a superb place to begin. It is stuffed with data for folks planning any type of political marketing campaign, and is extraordinarily extremely really helpful.